A new service for corporations looking to distribute their jobs to podcast listeners released a press release to describe their unique ‘Jobcasting’ services today:
JobsinPods.com is a unique service that brings jobs and podcasts together. The site, which is also a blog, advertises your jobs through audio podcast interviews which they conduct over the phone with your HR staff & employees.
During each interview you’ll be asked the kind of questions that job seekers want answers to. Questions like: What’s it like to work there? What kind of perks do you offer? How do you encourage employee growth? You’ll then talk about the jobs you’re hiring for and how to apply. Each interview is recorded and published on http://jobsinpods.com/ and sent to other podcast sites including iTunes. Employers are also given a feed of their own interviews which they can publish on their web site.
[JobsinPods.com] contends that today’s generation of job seekers require a different approach to recruiting. “They don’t like dull, corporate-speak. They require unique and creative methods of communication. iPods are also part of their daily life and any company which uses Jobs in Pods will have their podcasts available for download on the iTunes site.”
HR professionals agree. “This is a natural way for us to increase our employment branding”, says Martin Burns, Recruiting Manager at ZoomInfo in Waltham, Massachusetts. “For employers in general, this is a great way to reach a broad audience. It’s quick and painless, and it’s much easier to convey passion about a workplace verbally as opposed to in a print job ad”.
There’s actually a name for this process — Jobcasting. Companies such as Microsoft and Accenture have already discovered it’s a unique and memorable way to promote their employment brand.
JobsinPods.com. [Press Release]
Workforce Vision * Post: Bill Inman * Human Capital * Contingent Workforce * Globalization * Trends * Outsourcing
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Workforce Vision | workforce-vision.com
A look inside the changing way that we work and employ others
Human Capital * Contingent Workforce * Globalization * Trends
Outsourcing * Staffing * Human Resources * Technology
Published by Bill Inman | billinman.com
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